North Texas Performing Arts is proud to announce the promotion of Ms. Donovan Lawson to the role of Director of Marketing.
As Director of Marketing, Donovan will take on additional leadership responsibilities in NTPA’s marketing department, helping guide and direct communication efforts across NTPA’s nine theatre troupes. She will lead marketing initiatives as NTPA continues to grow and expand both geographically and programmatically. She brings a wealth of knowledge as a theatre artist, director, designer, marketer, and arts advocate.
Donovan graduated from Oklahoma City University where she received her Bachelor of Fine Arts in Theatre for Young Audiences with a Directing Minor. She started performing at a young age around the DFW metroplex. Her performance as Rusty in Footloose earned her the Best Actress in a Musical at the 45th Annual Stony Awards.
Donovan joined the NTPA staff in 2017 as an Adjunct Director, and she has directed dozens of shows, classes and camps at NTPA. In 2018 she also began serving on NTPA Vice President of Marketing & Sales Lauren Boykin’s Marketing team during her tenure as one of NTPA’s inaugural Resident Directors. Over the past five years, Donovan has continued to grow in service to NTPA, and currently manages much of NTPA’s digital communications including website, ticketing, and email marketing campaigns. She has been a critical member of the NTPA marketing team and has increased the effectiveness of ongoing marketing efforts.